Therefore, it’s best to maximise your current listings now! What’s the future of Google My Business? Possible monetisation. With increased competition, to make your listing stand-out, you need to update all business information, include more photos and information on services and/or products, but most importantly obtain (and respond to) more Google reviews. From this survey, the first action users were most likely to take was visit the business in person (56%), call the business (36%) then contact the business via email or online form (13%).īacked by this data, it’s increasingly important to have a Google My Business presence (on Google Maps) but also an optimised listing. It was reported in November 2019, that 77% of consumers reported using Google Maps when searching for local businesses ( Search Engine Land) and this was expected to increase during 2020. Local Search does continue to grow and Google My Business is increasingly important.Follow me on LinkedIn for more SEO insights, tips and advice While my travel plans for 2020 were way off, my SEO predictions from December 2019 weren’t too bad. But first, let’s start by reviewing the changes that we saw coming in 2020. Improve the growth potential of your business in 2021 by optimising your website – with tips for SEO in 2021. It’s safe to say that digital marketing is no longer a luxury for large-scale organisations, but instead an essential ingredient of success for almost all businesses. As many people have changed the way they work and their means of communication with family, friends and colleagues, digital communication is more important now than ever.įollowing this rapid adoption of technology and behavioural change is digital marketing, and the importance of using these new marketing opportunities effectively. Despite 2020 not going as planned, there’s still time to start preparing for 2021.

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